Royal Canin
My Royal Canin – Unique User Activation Platform
CHALLENGE
Integrate and centralize end customer data into a single platform through which to collect and measure the activity of pet owners throughout the life cycle. Design and implement a new relational strategy focused on activation by prescription pillars.
SOLUTION
Reorganization of the digital ecosystem of Royal Canin Spain and Portugal and integration of a unique user identifier for the optimization of activation mechanics.
# Redefinition of the activation policy through prescription pillars
# Generation of a new relational offer including personalized products and services
RESULTS
Increased conversion rates through a centric user model that activates the prescription and purchase of Royal Canin products.
+25
INTEGRATED PLATFORMS
+75%
RECLUIMENT
+20%
ACTIVATION
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